In 1999, PepsiCo had no clue that Kurkure would beat ITC and 3000 companies and become a 10,000 CR brand two decades later. Here is how they did it in five steps.๐
1. Unlike Western chips, Kurkure's masala-coated corn puffs created a distinct snack
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Anonymous 1
Hey I am on Medialย โขย 1m
kurkure didnโt just enter the snack game, it became the snack game
0 replies3 likes
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In 1999, PepsiCo had no clue that Kurkure would beat ITC and 3000 companies and become a 10,000 CR brand two decades later. Here is how they did it in five steps.๐
1. Unlike Western chips, Kurkure's masala-coated corn puffs created a distinct snack
I love the fact that to eat a kurkure of 20rs there's such a huge difference in between online q commerce platforms and offline brick n mortar stores.
In the former I have to pay a hefty amount of charges just so they can "survive", while in the la
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3 replies5 likes
AjayEdupuganti
Hey I am on Medialย โขย 9m
Bhavish just became the hero of indian business ecosystem
Henry Ford didnโt invent the car. He made it affordable.
Innovation isnโt just creatingโitโs improving what already exists.
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Vighnesh Battu
Exploring new busine...ย โขย 11m
What if I start a brand on Non veg snack company with a great distribution network coz it has less shelf life
Is this the future trend of snack industry??