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Medial • 4d

Welcome to OUT OF THE BOX MARKETING! Ep=30 (Airbnb) "NIGHT AT THE LOUVRE" Airbnb collaborated with the world famous Louvre museum to give two special guest a once in a lifetime exprencice🤌 Basically if you win the contest you'll get: --->Night stay inside the glass pyramid of museum --->Have candlelight dinner next to Monalisa --->A private tour with dedicated staff But the catch is, you need to go to their website and write why you deserve to win this campaign This campaign blowed up 🚀 Impact: ■Millions of free publicity across social media, news etc ■Unique experimental marketing rather than traditional ads ■One of a kind campaigns because it involved people and drove engagementLessons: Lessons: •Create FOMO⚡️ Despite only one winning couple thousands participated due to Fomo •Be Unique⚡️ It's was creative and a new way of advertising the brand •Encourage participation⚡️ Rather than just showing ads it's literally involved people to participate Learnt something? Bookmark this post & Drop a Like and follow !❤️

10 replies23 likes

Replies (10)

Ronak Patel

Here you go! • 4d

creating FOMO never fails.

2 replies1 like

Havish Gupta

Figuring Out • 4d

Such Campaigns are always successful!

1 replies1 like

Om Raut

"Entrepreneurial lea... • 4d

brilliant 🥰🥰

1 replies1 like

Vishu Bheda
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Medial • 4d

💯 Brilliant campaign

1 replies1 like

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