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Welcome to OUT OF THE BOX MARKETING! Ep=30 (Airbnb) "NIGHT AT THE LOUVRE" Airbnb collaborated with the world famous Louvre museum to give two special guest a once in a lifetime exprenciceš¤ Basically if you win the contest you'll get: --->Night stay inside the glass pyramid of museum --->Have candlelight dinner next to Monalisa --->A private tour with dedicated staff But the catch is, you need to go to their website and write why you deserve to win this campaign This campaign blowed up š Impact: ā Millions of free publicity across social media, news etc ā Unique experimental marketing rather than traditional ads ā One of a kind campaigns because it involved people and drove engagementLessons: Lessons: ā¢Create FOMOā”ļø Despite only one winning couple thousands participated due to Fomo ā¢Be Uniqueā”ļø It's was creative and a new way of advertising the brand ā¢Encourage participationā”ļø Rather than just showing ads it's literally involved people to participate Learnt something? Bookmark this post & Drop a Like and follow !ā¤ļø
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Airbnbās CEO rolled out a major shift today. āNow you can Airbnb more than an Airbnb. Hereās what the company announced š https://www.inc.com/jason-aten/airbnb-just-radically-changed-travel-again-heres-everything-the-company-announced/91188868
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