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LIKHITH

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Medial • 4m

Welcome to OUT OF THE BOX MARKETING! Ep=30 (Airbnb) "NIGHT AT THE LOUVRE" Airbnb collaborated with the world famous Louvre museum to give two special guest a once in a lifetime exprencice🤌 Basically if you win the contest you'll get: --->Night stay inside the glass pyramid of museum --->Have candlelight dinner next to Monalisa --->A private tour with dedicated staff But the catch is, you need to go to their website and write why you deserve to win this campaign This campaign blowed up 🚀 Impact: ■Millions of free publicity across social media, news etc ■Unique experimental marketing rather than traditional ads ■One of a kind campaigns because it involved people and drove engagementLessons: Lessons: •Create FOMO⚡️ Despite only one winning couple thousands participated due to Fomo •Be Unique⚡️ It's was creative and a new way of advertising the brand •Encourage participation⚡️ Rather than just showing ads it's literally involved people to participate Learnt something? Bookmark this post & Drop a Like and follow !❤️

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Airbnb wants to be "Uber for Everything." It's a huge distraction. The biggest opportunity for Airbnb is in longer stays and in making its existing short-stay product better.

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