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Medial • 3m

Welcome to OUT OF THE BOX MARKETING! Ep=30 (Airbnb) "NIGHT AT THE LOUVRE" Airbnb collaborated with the world famous Louvre museum to give two special guest a once in a lifetime exprencice🤌 Basically if you win the contest you'll get: --->Night stay inside the glass pyramid of museum --->Have candlelight dinner next to Monalisa --->A private tour with dedicated staff But the catch is, you need to go to their website and write why you deserve to win this campaign This campaign blowed up šŸš€ Impact: ā– Millions of free publicity across social media, news etc ā– Unique experimental marketing rather than traditional ads ā– One of a kind campaigns because it involved people and drove engagementLessons: Lessons: •Create FOMOāš”ļø Despite only one winning couple thousands participated due to Fomo •Be Uniqueāš”ļø It's was creative and a new way of advertising the brand •Encourage participationāš”ļø Rather than just showing ads it's literally involved people to participate Learnt something? Bookmark this post & Drop a Like and follow !ā¤ļø

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