How did Vicks beat Dabur and Himalaya to capture 50% market share?
1. In 1964, Vicks (A US brand) entered India's untapped cold and cough relief market. While Western markets used liquid medicines, India preferred quick, easy solutions. Seeing this
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Anonymous 2
Hey I am on Medial • 2m
Interesting! Wonder how D2C brands in India are learning from Vicks' success story
0 replies
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How did Vicks beat Dabur and Himalaya to capture 50% market share?
1. In 1964, Vicks (A US brand) entered India's untapped cold and cough relief market. While Western markets used liquid medicines, India preferred quick, easy solutions. Seeing this
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