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The Halo Effect is a psychological bias where our overall impression of a person or brand influences how we perceive their other qualities. In marketing, this means that if customers like one product or experience, they’re more likely to view the ent

“Brilliance by Association: How the Halo Effect Elevates Brands and Sales” The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when

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day 1 - THE HALO EFFECT The Halo Effect is a type of cognitive bias where our overall impression of a person influences how we feel and think about their character or abilities. Here's a simple way to understand it: Imagine you meet someone who lo

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How Choices Shape Decisions: The Power of the Decoy Effect 🎯

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