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Lowering price is the worst strategy to increase sales Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1] Tap into dreams: Understand your audience aspirational self. What do they wa

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Ronak Patel

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Totally agree, but it is worse if we position our brand as a luxury product and go on decreasing the prices with response to our competitors move on decreasing the price.

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