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SHIV DIXIT

CHAIRMAN - BITEX IND... • 4m

india is price sensitive market and for better sales and mass scale manufacturing you need to decrease the price and focus on maintaining the same unit economics with large scale reach.... Every market has different dynamic and sales model so lowering the price is not good or Worst strategy even if you sell the same indian product without terrif on American market then peoples will reject on this basis of quality not price but same thing is acceptable in Zimbabwe , nepal , bangaladesh , pakistan , iran , Bhutan and other countries so at the end of the day it's all about necessity

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