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how important are campaign metrics for you when running mobile advertising? Do you really need them and why? let me know your thoughts.

Anonymous

Anonymous 1

Stealth • 14h

I'm going to say something controversial: Mobile ad metrics have become a crutch for bad marketers. Good marketing was never about CTR or CPI - it's about understanding human psychology and creating genuine connection. The best campaigns I've run often had 'mediocre' metrics but created lasting brand value.

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