Your 'Be Everywhere' Marketing Strategy is a Lie (And Your Metrics Know It) šØ NEWSFLASH: Your audience isnāt everywhere Theyāre somewhere Weāve been brainwashed into believing that dominating every platformāLinkedIn, Instagram, email, billboards, carrier pigeonsāis the key to growth. Spoiler: Itās not. Hereās the uncomfortable truth: š 64% of marketers admit their social media efforts arenāt driving meaningful results (HubSpot, 2024). š Brands spreading themselves thin across 5+ channels see 32% lower engagement** than those dominating 1-2 (Forrester). Youāre not āomnipresent.ā Youāre scattered. Your budget is evaporating. Your team is burned out. Your audience is ignoring you. Double down on ONE channel where your actual buyers live. Not where your ego wants to be. - Selling to Gen Z? IG is your website. - B2B? LinkedIn + email will outearn 10 mediocre platforms. Stop chasing āvisibility.ā Start owning relevance.
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