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D2C brands lose massive traffic because they undervalue the Instagram link in bio. Brands create content. Founders create content. They collaborate with influencers. And run ad campaigns. They get good traffic, but don’t drive the traffic effectively. I talked to 50+ small and mid-scale D2C brand owners recently, and it’s strange how little this is thought about. The decision of the link in bio is often made by someone in the social media team, usually just for the sake of it. It’s often underestimated that the link in bio is the only bridge between your Instagram traffic and your sales channels. How smartly you navigate that traffic without losing buying intent is what matters the most. We onboarded 18 brands and are working closely with a few. We found the CTR of Selectvia's Store-in-Bio compared to other generic link-in-bio tools is insanely high. The link-in-bio CTR is accurately calculated by comparing Instagram profile visits and the number of clicks on the link over a given period. In one instance, we saw this number exceeding 10%, but on a safer note, we found: CTR on generic link in bio: 1–2% CTR on Selectvia’s Store-in-Bio: 4.6% Yesss! Selectvia saved over 50% of the traffic for brands and seamlessly navigated it to their sales channels. The channel CTR (i.e. visitors going to sales channels like Flipkart, Amazon, WhatsApp, or the brand’s official store) also increased from 32% to 35%, 37% and 39% in four consecutive days. The major factor that is playing a huge role for high CTR on the Store page is the design-first approach of Selectvia. The unified interface is optimized for '2-click navigation' that reduces the gap between buying intent and exploration. What reaches your sales channels is only high-quality traffic. We integrated WhatsApp as a fun experiment, and it turned out really well. In fact, in one user’s words, there was previously no way to capture high-intent traffic using WhatsApp. Now, Selectvia is making it happen. More to come. --- D2C brands, what link are you using in your Instagram bio? Comment below. --- We are giving 30 days FREE trial of Selectvia CORE. Start today at selectvia.com.