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The Billboard That Got Naked to Get Noticed How do you sell something that no one wants to buy? Interbest, a Dutch outdoor advertising company, faced this exact challenge: empty billboards no one was booking. So what did they do? They made one of t
See MoreTrying to do better • 2m
Day 12 The Syndicate That Built Silicon Valley: A Tale of The PayPal Mafia In the wild west of the late 1990s dot-com boom, two outfits were squaring off. On one side, Max Levchin and Peter Thiel ran Confinity, dealing in PalmPilot software and secur
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It starts with a CD and a stamp. Not a pitch deck. Not a visionary memo. Just a car ride, a rant about Blockbuster late fees, and a weird little test: mail a CD in an envelope, see if it survives. That’s how Netflix got started—before the red envel
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