Back
vishakha Jangir
•
Set2Score • 5m
𝗛𝗼𝘄 𝗱𝗶𝗱 𝗮 𝗳𝗮𝗶𝗹𝗲𝗱 𝗠𝗕𝗔 𝗮𝘀𝗽𝗶𝗿𝗮𝗻𝘁 𝘁𝘂𝗿𝗻 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝗶𝗱𝗲𝗮 𝗶𝗻𝘁𝗼 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? This is none other than "𝗠𝗕𝗔 𝗰𝗵𝗮𝗶 𝗪𝗮𝗹𝗮". 𝗣𝗿𝗮𝗳𝘂𝗹𝗹 𝗕𝗶𝗹𝗹𝗼𝗿𝗲, from Dhar, Madhya Pradesh, failed the CAT exam three times and dropped out of MBA studies. Inspired by traveling across India and working at McDonald's, he decided to start a tea business. Started with an initial investment of ₹8,000 (~$100) on SG Highway, Ahmedabad. Earned ₹300 on the first day, which motivated him to expand. Faced opposition from local tea vendors, had no experience in tea-making, and faced family resistance. Adopted a franchise model, allowing local owners to operate while the brand handled marketing and branding. Franchise investment ranged from ₹10-15 lakh, with kiosk, dine-in, and lounge models. Used unique marketing tactics like free tea for singles on Valentine’s Day, poetry nights, and job boards. Leveraged social media and influencer marketing to grow brand awareness. Became a motivational speaker at IITs, IIMs, and business events. Organized fundraisers for Kerala and Bihar floods and supported underprivileged children. Grew to 50+ outlets across India, generating over ₹4 crore (~$480,000) in annual revenue. Estimated net worth of ₹25 crore (~$3 million). Monthly earnings of approximately ₹25 lakh (~$30,000) from franchise fees, sponsorships, and YouTube. Plans to expand franchises in tier-2 and tier-3 cities. Exploring international expansion and potential IPO listing in the future. Success story showcases how creative marketing, social engagement, and smart franchising can turn a simple idea into a multi-crore brand. Follow me vishakha Jangir for more such insights. :)
Replies (1)
More like this
Recommendations from Medial
Nishan
Should your dad what... • 7m
Biggest D2C brand of premium tea Hi my name is Nishotosh . I am from Assam . I want to make largest premium tea brand of india and then global with all types of tea ... I need a co-founder who can help me in scaling and product manager. Please prov
See More
SHIV DIXIT
CHAIRMAN - BITEX IND... • 1y
Idea for you implement now So guy's we all know that ,we Indian's love tea so much but currently we don't have much options for tea and tea is getting old and people shifting towards coffee and other beverages because tea is not looking so good in
See More
RAKESH RAY
CHAI PIYO MAST JIYO • 7m
i run tea business we have two model one is where we supply loose tea or blended teas to wholesalers and to tea brands and second is i have my own tea brand selling in bihar, utter pradesh, assam , Haryana, Odisha and Rajasthan so i don't want fundin
See More
Chamarti Sreekar
Fcuk imposter syndro... • 6m
Adil Qadri's perfume brand, AdilQadri, is currently valued at approximately 200 crores. The brand has experienced substantial revenue growth, increasing from Rs 5.3 crore in the fiscal year 2020-21 to Rs 10 crore in 2021-22, and further rising to R
See More
Download the medial app to read full posts, comements and news.