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vishakha Jangir
ย โขย
Set2Scoreย โขย 5m
๐๐ผ๐ ๐ฑ๐ถ๐ฑ ๐ฎ ๐ณ๐ฎ๐ถ๐น๐ฒ๐ฑ ๐ ๐๐ ๐ฎ๐๐ฝ๐ถ๐ฟ๐ฎ๐ป๐ ๐๐๐ฟ๐ป ๐ฎ ๐๐ถ๐บ๐ฝ๐น๐ฒ ๐ถ๐ฑ๐ฒ๐ฎ ๐ถ๐ป๐๐ผ ๐ฎ ๐๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐? This is none other than "๐ ๐๐ ๐ฐ๐ต๐ฎ๐ถ ๐ช๐ฎ๐น๐ฎ". ๐ฃ๐ฟ๐ฎ๐ณ๐๐น๐น ๐๐ถ๐น๐น๐ผ๐ฟ๐ฒ, from Dhar, Madhya Pradesh, failed the CAT exam three times and dropped out of MBA studies. Inspired by traveling across India and working at McDonald's, he decided to start a tea business. Started with an initial investment of โน8,000 (~$100) on SG Highway, Ahmedabad. Earned โน300 on the first day, which motivated him to expand. Faced opposition from local tea vendors, had no experience in tea-making, and faced family resistance. Adopted a franchise model, allowing local owners to operate while the brand handled marketing and branding. Franchise investment ranged from โน10-15 lakh, with kiosk, dine-in, and lounge models. Used unique marketing tactics like free tea for singles on Valentineโs Day, poetry nights, and job boards. Leveraged social media and influencer marketing to grow brand awareness. Became a motivational speaker at IITs, IIMs, and business events. Organized fundraisers for Kerala and Bihar floods and supported underprivileged children. Grew to 50+ outlets across India, generating over โน4 crore (~$480,000) in annual revenue. Estimated net worth of โน25 crore (~$3 million). Monthly earnings of approximately โน25 lakh (~$30,000) from franchise fees, sponsorships, and YouTube. Plans to expand franchises in tier-2 and tier-3 cities. Exploring international expansion and potential IPO listing in the future. Success story showcases how creative marketing, social engagement, and smart franchising can turn a simple idea into a multi-crore brand. Follow me vishakha Jangir for more such insights. :)
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๐๐ผ๐ ๐ฏ๐น๐ถ๐ป๐ธ๐ถ๐ ๐ถ๐ ๐๐๐ถ๐ป๐ด ๐ฎ ๐๐ถ๐บ๐ฝ๐น๐ฒ ๐๐ฒ๐ ๐ฒ๐ณ๐ณ๐ฒ๐ฐ๐๐ถ๐๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฏ๐ฎ๐๐ฒ๐ฑ ๐ผ๐ป ๐ฎ ๐ฝ๐ผ๐ฝ๐๐น๐ฎ๐ฟ ๐บ๐ฒ๐บ๐ฒ ?? { Check out the below images to know it in detail } Meme Marketing / Moment Marketing:
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