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PRATHAM
Stealth • 3h
Zepto pulled off a genius marketing stunt that had the internet buzzing. They posted a teaser showing a covered car with the Zepto logo, making everyone think they were about to sell cars in under 10 minutes. But that wasn’t the case. Here’s what actually happened: Quick commerce platforms like Zepto are constantly expanding their offerings, selling everything from groceries to gadgets even ambulance services. But selling a car in 10 minutes? That’s impossible due to waiting periods, registrations, and other formalities. However, what they can sell is test drive bookings. And that’s exactly what Zepto was doing. But simply announcing that wouldn’t have been exciting enough. So, instead of revealing their plan upfront, they let the internet speculate. People started discussing wild theories, which only amplified the hype. ( Even On Medial it was being discussed recently) A few days later, Zepto finally revealed the truth but by then, they had already won. The buzz was created, the brand got attention, and more people opened the Zepto app, giving them an edge over competitors like Blinkit and Instamart. This wasn’t just about test drives. It was about making people think about Zepto, proving that sometimes, mystery is the best marketing strategy. Drop an Upvote on my idea of you like it on Startup Showcase " ANIMAZE "
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