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Performance marketing isn’t just about running ads and tracking numbers—it’s about strategy, precision, and understanding what truly moves the needle for a business. The wrong approach? Burning budgets on campaigns that don’t align with business goa

Hello everyone! It was a bit light on Medial last week and the reason for that was that our team was preparing for much much bigger things. We expect to cross 10x of our userbase in the next six months, a huge feature update is coming which you al

People don’t just spend money they trade freedom. Every dollar is optionality. A decision. A path not taken. That’s why buyers hesitate. You're not fighting objections you're fighting their fear of regret. Reduce that, and you win.

Indian Post office is one of the biggest chain in the nation in terms of delivering parcels, saving schemes, financial help and many more such things. But do you think that it's really ally with the modern trade & tech era? What are the steps you w

A Hard to start business, A Hard to sell product often lasts longer in a market once run, rather than consumer centric brands. Both are hard, but the network led businesses shut down at Day 1 and survivors win. What's your perspective towards D2C a

The #1 reason customers don’t buy from you? Fear. Fear of wasting money. Fear of being disappointed again. Fear of making another bad decision. Your job: Build so much trust and credibility that doubt dies. Leave them thinking: "This will work. It al

D2C brand ?? Read this DoorsDaily is a logistics company in India that partners with Amazon to handle deliveries for orders placed on the platform. As a D2C brand, you have the opportunity to partner directly with DoorsDaily. By doing so, you can b

Your Sales Team Doesn’t Need More Leads — They Need the Right Ones. Let’s face it — generating thousands of leads is easy. But generating qualified, decision-maker-ready prospects in your niche? That takes skill, strategy, and data. Here’s how I h

Hello Frontend Developers! How often do you struggle with finding realistic mock datasets that align with your actual backend structure? It can be frustrating when the backend isn’t ready, and you’re forced to design the frontend using mock data—on