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𝗛𝗼𝘄 𝗱𝗶𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗡𝗼. 𝟭 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝗷𝗼𝗯 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀? Founded in 2002 by Reid Hoffman, along with Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant. Officially launched on May 5, 2003, with the vision of creating a professional networking platform. Initially struggled with slow user growth, as professionals were hesitant to share their career details online. Introduced the freemium model, where basic networking features were free, while premium plans provided additional tools for job seekers and recruiters. Early monetization came from recruitment solutions, allowing companies to post jobs and search for candidates. Faced challenges in user engagement and retention, prompting the addition of features like recommendations, endorsements, and content sharing. Launched LinkedIn Ads, enabling businesses to target professionals based on job title, industry, and experience. Expanded into learning and development with LinkedIn Learning after acquiring Lynda.com in 2015. Acquired by Microsoft in 2016 for $26.2 billion, boosting integrations with Microsoft products like Outlook and Teams. Overcame competition from other job platforms by focusing on professional networking, credibility, and personalized job recommendations. Grew to 1 billion users globally, with a strong presence in over 200 countries. More than 58 million companies listed, making it the leading professional networking platform. Generates over $15 billion annually, primarily from recruitment services, advertising, and premium subscriptions. AI-driven job matching, skill assessments, and networking tools enhance user experience and keep LinkedIn relevant in the evolving job market. There are people who are still not using LinkedIn properly. let me know if you need any help in building your profile and business over LinkedIn. Follow vishakha Jangir for more such business insights.