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Atharva Deshmukh

Stealth • 3h

Product strategy is a plan that helps a company establish a specific product vision and how teams collaborate to successfully achieve it. Product Strategy Framework a] Get Big, Lead, Expand (GLE) Model:- Establishing market dominance through innovation and expanding strategically over time is the main focus of the GLE Model. 1)Get Big: Invest heavily to acquire users and increase market share. This phase involves aggressive growth strategies, marketing campaigns, and building a scalable product architecture. 2)Lead: Become a leader in the market by innovation and outperforming competitors. Brand trust, and enhancing product features are something that companies focus on. 3)Expand: Diversify into new markets, segments, or product categories. It also includes entering the international market or related industries. Example: Netflix(2020) They got big through massive content acquisition and partnerships to increase their subscriber base, they outperformed their competitors with exclusive shows and high-quality content. International expansion into Asia boosted Netflix's growth

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