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Startup on Second-Hand Apparel: Making Fashion Affordable & Sustainable Fast fashion is draining wallets and harming the planet. But sustainable fashion often feels out of reach for the average consumer. That’s where FAD comes in. We’re redefining

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Paawan Matani

#startupenthu • 2m

You're right! Thrifting and rental fashion in India are still evolving, but perceptions are changing. Many now see it as a sustainable and budget-friendly choice rather than just 'cheap.' The best part? Working on something in its developing stage is exciting—it gives us the chance to shape the market and make a real impact. For us, second-hand fashion isn't just 'used' clothing; it's about rare vintage finds and high-value pieces that are hard to come by, making it even more interesting for customers. And when it comes to renting, what's wrong with getting a ₹30K-₹50K lehenga or blazer at just 10-15% of its price? It’s a smart way to stay stylish without overspending!

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