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This is what we call Viral Marketing! So It all started when Greg, a popular X creator, tagged Arby’s (an American QSR brand), pointing out that they still hadn't updated the old ‘Twitter logo’ on their carry bag. To this Arby’s humorously replaced

let's say I'm greg, of I'm a famous person then why do I gave permission to a brand to use my picture without any payment, im pretty it's not free, brand must pay to creator but they hide, play it as a organic marketing.

Doesn't work like that