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Vishu Bheda
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Medial • 2m
Twitter cofounder Biz Stone shares the most important lesson he learned in his startup career Success in startups is never guaranteed. But one thing is certain—if you’re not emotionally invested in what you’re building, failure is almost inevitable. Biz Stone, co-founder of Twitter, learned this the hard way. Before Twitter, he worked on Odeo, a podcasting company. The problem? Neither he nor his team cared about podcasts. They didn’t use them, and they weren’t excited about them. As a result, Odeo failed. But with Twitter, it was different. Biz remembers reading a simple tweet—“Sipping pinot noir after a massage in Napa Valley”—and laughing out loud. At that moment, he realized he truly loved what he was working on. This emotional connection made all the difference. In Twitter’s early years, people constantly criticized it, calling it a useless idea. But because the team believed in it, they didn’t let negativity shake them. Many aspiring founders make the mistake of chasing ideas they think other people will like. Biz warns against this. If you don’t love your own idea, pushing through challenges will be incredibly hard. So before starting up, ask yourself: Do I truly care about this? If the answer is yes, you’re on the right path. Follow me for more valuable startup insights from the world's best founders!
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