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Vishu Bheda

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Medialย โ€ขย 3m

Twitter cofounder Biz Stone shares the most important lesson he learned in his startup career Success in startups is never guaranteed. But one thing is certainโ€”if youโ€™re not emotionally invested in what youโ€™re building, failure is almost inevitable. Biz Stone, co-founder of Twitter, learned this the hard way. Before Twitter, he worked on Odeo, a podcasting company. The problem? Neither he nor his team cared about podcasts. They didnโ€™t use them, and they werenโ€™t excited about them. As a result, Odeo failed. But with Twitter, it was different. Biz remembers reading a simple tweetโ€”โ€œSipping pinot noir after a massage in Napa Valleyโ€โ€”and laughing out loud. At that moment, he realized he truly loved what he was working on. This emotional connection made all the difference. In Twitterโ€™s early years, people constantly criticized it, calling it a useless idea. But because the team believed in it, they didnโ€™t let negativity shake them. Many aspiring founders make the mistake of chasing ideas they think other people will like. Biz warns against this. If you donโ€™t love your own idea, pushing through challenges will be incredibly hard. So before starting up, ask yourself: Do I truly care about this? If the answer is yes, youโ€™re on the right path. Follow me for more valuable startup insights from the world's best founders!

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