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Let’s talk about something that doesn’t get enough attention: retention 🔥 We’re great at acquiring customers—running ads, making funnels, and scaling like crazy. But what happens after the sale? Why do so many Indian startups struggle to keep thei

One retention strategy that works is building a community. Look at brands like Mamaearth or Minimalist—they create content, engage users on social media, and make customers feel like part of a movement. That’s sticky.