Discord founder (Jason Citron) on the growth hack that got Discord its first few thousand users
When Discord launched in 2015, the team had a hard time finding users.
At first, only 20 people were using the app daily, and those were mostly friends.
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Chamarti Sreekar
Passionate about Pos... • 1m
discord growth just doesn't come from marketing , they improved their product listening to feedback of their users
0 replies3 likes
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Sanskar
Keen Learner & Explo... • 4m
They are agressively marketing their product and for listening good books and resources you have to be a paid subscriber
They should learn something from Pocket FM
Here are the key terms from the S4 Medial Episode 🚀
1. Traction: In business or product development, traction refers to the growth or momentum a company or product gains over time. It is measured by metrics like user growth, revenue, or engagement
Many startup founders make the mistake of only listening to their most active users.
While loyal users provide valuable feedback, Twitch co-founder Emmett Shear suggests that talking to people who don’t use your product can be even more insightful.
What is User-Powered Marketing
The Ultimate Growth Hack 🚀
Forget burning cash on ads. The real marketing goldmine?
Your users.
1. Authenticity Wins 🏆
• Genuine experiences > polished ads
• 92% of consumers trust peer recommendations ov
Insight Discovery!
— Spotify
In 2015, Spotify's data team noticed a pattern: users were spending significant time curating their own playlists but often reverted to familiar favorites.
Spotify realized users craved personalized yet diverse listenin
Discord founder (Jason Citron) on the growth hack that got Discord its first few thousand users
When Discord launched in 2015, the team had a hard time finding users.
At first, only 20 people were using the app daily, and those were mostly friends.
ElevenLabs has recently launched a new app called ElevenLabs Reader. This app utilizes AI-generated voices to convert written content into audio, providing users with the convenience of listening to articles, PDFs, ePubs, newsletters, and other text
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2 replies12 likes
Letsbelowkey
Hey I am on Medial • 10m
What is the best marketing strategy you have come across in a product based company.
[SE 2/∞]
What do you think should be a healthy growth split a company should consider across PLG (Product Led Growth), SLG (Sales Led Growth) and MLG (Marketing Led Growth)?
For me:
PLG: 70% (shows strength of the product)
SLG + MLG: 30%
Thoughts
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0 replies6 likes
Mehul Fanawala
•
The Clueless Company • 4m
Ever wondered why your customers disappear?
It’s not always about the product. Many times, it's the experience surrounding it.
A colleague of mine ran a simple audit on their customer service process and made one shocking discovery:
Most of their