Discord founder (Jason Citron) on the growth hack that got Discord its first few thousand users
When Discord launched in 2015, the team had a hard time finding users.
At first, only 20 people were using the app daily, and those were mostly friends.
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Chamarti Sreekar
StealthĀ ā¢Ā 5h
discord growth just doesn't come from marketing , they improved their product listening to feedback of their users
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Sanskar
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They are agressively marketing their product and for listening good books and resources you have to be a paid subscriber
They should learn something from Pocket FM
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Vishu Bheda
Ā ā¢Ā
MedialĀ ā¢Ā 1m
Many startup founders make the mistake of only listening to their most active users.
While loyal users provide valuable feedback, Twitch co-founder Emmett Shear suggests that talking to people who donāt use your product can be even more insightful.
What is User-Powered Marketing
The Ultimate Growth Hack š
Forget burning cash on ads. The real marketing goldmine?
Your users.
1. Authenticity Wins š
ā¢ Genuine experiences > polished ads
ā¢ 92% of consumers trust peer recommendations ov
Insight Discovery!
ā Spotify
In 2015, Spotify's data team noticed a pattern: users were spending significant time curating their own playlists but often reverted to familiar favorites.
Spotify realized users craved personalized yet diverse listenin
[SE 2/ā]
What do you think should be a healthy growth split a company should consider across PLG (Product Led Growth), SLG (Sales Led Growth) and MLG (Marketing Led Growth)?
For me:
PLG: 70% (shows strength of the product)
SLG + MLG: 30%
Thoughts
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Inactive
StealthĀ ā¢Ā 6m
Marketing isn't just "Your product in Market" it's more than that :)
ElevenLabs has recently launched a new app called ElevenLabs Reader. This app utilizes AI-generated voices to convert written content into audio, providing users with the convenience of listening to articles, PDFs, ePubs, newsletters, and other text
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Shree Sonawane
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it's my new product Unique Gift/Home decor product just launched...need ur feedback..review to understand PMF product market fit..visit my website : Lightmsk.com