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Mr Z

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Medial • 1m

Many startup founders make the mistake of only listening to their most active users. While loyal users provide valuable feedback, Twitch co-founder Emmett Shear suggests that talking to people who don’t use your product can be even more insightful. These are the users who checked out your product, decided it wasn’t good enough, and chose a competitor instead. Their feedback highlights the gaps, weaknesses, or missing features that might be holding your product back. By understanding why they walked away, you can make the changes needed to appeal to a wider audience. So, if you're aiming for product/market fit, don’t just focus on fans. Reach out to the critics, skeptics, and defectors—they’ll often tell you what you need to hear, not just what you want to hear. If you like this one then follow for more valuable content.

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