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Havish Gupta

Figuring Out • 3m

While most companies just try to show how premium their brand is, Lenskart on the other hand, played the 'TV ad' game quite differently. During the start, it firstly focused on making ads that show how local opticians lack quality and make improper

Anonymous 1

Hey I am on Medial • 3m

Lenskart’s strategy is genius, they attacked the local competition first, then pivoted to value and variety...didn't think of it this way earlier. Nice

Havish Gupta

Figuring Out • 3m

yeah, it's fantastic.

0 replies

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