Figuring Out • 5m
While most companies just try to show how premium their brand is, Lenskart on the other hand, played the 'TV ad' game quite differently. During the start, it firstly focused on making ads that show how local opticians lack quality and make improper glasses. Then they focused on showcasing their competitive pricing. Followed by the variety of their eyeglasses. And now they are trying to convince customers to wear different eyeglasses as per different occasions (to improve LTV). Completely smart imo.
Founder - Burn Inves... • 1m
Lenskart has now registered itself as a public company. Earlier, it was known as Lenskart Solutions Private Limited, but the name has been changed to Lenskart Solutions Limited. The IPO announcement could come any time now. A few months ago there wer
See MoreEntrepreneur and Ger... • 11m
What is the best way to market a product? 🌟Highlighting its Multi-functionality- Like how a simple dress or top can be styled in different ways 🌟 Fashion is an emotion for many, stressing on emotions will help in connecting with the buyer 🌟Sh
See MoreDownload the medial app to read full posts, comements and news.