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Havish Gupta

Figuring Out • 4m

While most companies just try to show how premium their brand is, Lenskart on the other hand, played the 'TV ad' game quite differently. During the start, it firstly focused on making ads that show how local opticians lack quality and make improper glasses. Then they focused on showcasing their competitive pricing. Followed by the variety of their eyeglasses. And now they are trying to convince customers to wear different eyeglasses as per different occasions (to improve LTV). Completely smart imo.

9 replies14 likes
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I was there playing offer or no offer contest on Lenskart, and I am surprise to see that at the same time there were so much variations in the results in two different devices.

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Hey Niket Raj Dwivedi bhai, lately I am flooded with these kinds of messages from the entrepreneurs regarding promotion of their idea which is improper and by this they win upvotes unnecessarily. Kindly Take suitable actions.

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Mridul Chandhok

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Mridul Das

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vishakha Jangir

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𝗛𝗼𝘄 𝘄𝗮𝘀 𝗹𝗲𝗻𝘀𝗸𝗮𝗿𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 ? Lenskart was founded in 2010 by Peyush Bansal, along with Amit Chaudhary and Sumeet Kapahi. The company started as an online platform selling eyewear, focusing on affordability and accessibility. It

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