Back

Havish Gupta

Figuring Out • 5m

While most companies just try to show how premium their brand is, Lenskart on the other hand, played the 'TV ad' game quite differently. During the start, it firstly focused on making ads that show how local opticians lack quality and make improper glasses. Then they focused on showcasing their competitive pricing. Followed by the variety of their eyeglasses. And now they are trying to convince customers to wear different eyeglasses as per different occasions (to improve LTV). Completely smart imo.

9 replies14 likes
Replies (9)

More like this

Recommendations from Medial

Image Description
Image Description

Rohan Saha

Founder - Burn Inves... • 18d

Lenskart has now registered itself as a public company. Earlier, it was known as Lenskart Solutions Private Limited, but the name has been changed to Lenskart Solutions Limited. The IPO announcement could come any time now. A few months ago there wer

See More
7 replies13 likes
1
Image Description
Image Description

Siddharth Chopra

Tech | AI | Business • 3m

Just saw the Medial’s shark tank India episode, it's clear that either the show is focused entirely on TRP or many people (including sharks) don't understand how social media platform works..

3 replies18 likes
Image Description
Image Description

Bharath Varma

 • 

Google • 11m

V2 Updates : added Google, facebook login - changed the animation styles - on hover show password Tryed different fonts but not sure which looks good , suggest something which can fit

7 replies13 likes

Aastha

📉 • 2m

The moment something shiny shows up on a different track people lose focus. They forget their why. They ditch the purpose. They chase dopamine. And that’s exactly why the focused ones win. Because while they’re distracted.. 
You stay consistent.


See More
0 replies9 likes
1
Image Description

mg

News & updates • 27d

CAC vs LTV – The Unit Economics Every Founder Must Know You’re getting users. You’re spending on ads. But is your startup actually making money per customer? If your CAC is higher than your LTV, you’re not building a business — you’re burning cash.

See More
2 replies14 likes
2

Mridul Chandhok

Entrepreneur and Ger... • 11m

What is the best way to market a product? 🌟Highlighting its Multi-functionality- Like how a simple dress or top can be styled in different ways 🌟 Fashion is an emotion for many, stressing on emotions will help in connecting with the buyer 🌟Sh

See More
0 replies2 likes
Image Description

Mridul Das

Introvert! • 4m

This year major Indian startups are going for Initial public offering(IPO) 1. PW 2. Lenskart 3. OYO 4. Dhan Stock trading The combine valuation of these 4 are $28💵( as the file for their IPOs).

1 replies2 likes
1
Image Description
Image Description

vishakha Jangir

 • 

Set2Score • 5m

𝗛𝗼𝘄 𝘄𝗮𝘀 𝗹𝗲𝗻𝘀𝗸𝗮𝗿𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 ? Lenskart was founded in 2010 by Peyush Bansal, along with Amit Chaudhary and Sumeet Kapahi. The company started as an online platform selling eyewear, focusing on affordability and accessibility. It

See More
3 replies11 likes

Download the medial app to read full posts, comements and news.