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Havish Gupta

Figuring Out • 9m

While most companies just try to show how premium their brand is, Lenskart on the other hand, played the 'TV ad' game quite differently. During the start, it firstly focused on making ads that show how local opticians lack quality and make improper glasses. Then they focused on showcasing their competitive pricing. Followed by the variety of their eyeglasses. And now they are trying to convince customers to wear different eyeglasses as per different occasions (to improve LTV). Completely smart imo.

9 Replies

Replies (9)

SHIV DIXIT

CHAIRMAN - BITEX IND... • 9m

wtf ? Luxury brand's are showing handmade production and these are showing robots... btw at the end of the day it's all about marketing.... lenskart and luxury companies Both get 10/10

1 Reply

Vishu Bheda
•

Medial • 9m

Generalist to specialist.

Anonymous 1

Hey I am on Medial • 9m

Lenskart’s strategy is genius, they attacked the local competition first, then pivoted to value and variety...didn't think of it this way earlier. Nice

1 Reply

Anonymous 3

Hey I am on Medial • 9m

it’s rare to see such a well-planned ad evolution

1 Reply

Anonymous 2

Hey I am on Medial • 9m

good way to build trust and scale

1 Reply

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