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Havish Gupta

Figuring Out ‱ 2m

While most companies just try to show how premium their brand is, Lenskart on the other hand, played the 'TV ad' game quite differently. During the start, it firstly focused on making ads that show how local opticians lack quality and make improper glasses. Then they focused on showcasing their competitive pricing. Followed by the variety of their eyeglasses. And now they are trying to convince customers to wear different eyeglasses as per different occasions (to improve LTV). Completely smart imo.

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