Hey I am on Medial • 7m
Fritz Cola's strategy is actually pretty common - we call it 'flank the giant.' Honest Tea did it before Coke bought them, Fever-Tree did it in mixers. The hard part isn't the initial differentiation; it's maintaining it after success. Most brands either get acquired or try to scale and lose what made them special. Let's see if Fritz can avoid both traps
Creating, connecting... • 2m
There is a kinda workshop, that I'm attending, these days... On creative writing & all... Got a task for making a tagline for a coke brand. That will be used for engaging social media post & in ads also. Condition was, should be catchy & relevant
See MoreBringing Harmoni to ... • 6m
AI War Update: The Sponsored Battle Begins Searched ChatGPT on Google. Guess what popped up first? A sponsored post from Perplexity claiming it’s better than ChatGPT. Now, I love competition. But if you have to pay to show up first in a search for
See MoreCreating things that... • 1m
I have a genuine question for those who’ve made their first 1 crore. Was it through book knowledge, guidance from someone, or wisdom passed down from family? If someone helped you — how did you start with them? Did you directly ask them to teach yo
See More•
ADJUVA LEGAL® • 1m
The Green Initiative That Quietly Died. 💔 What We Can Learn From Microsoft's "E-tree" Failure. Remember Microsoft's E-tree program? The promise was simple and beautiful: as you used Microsoft Edge or MSN Weather, you'd earn points to grow a virtu
See MoreSometimes a playwrig... • 2m
Tired of getting BTed by sappy romance novels and those otherworldly tales of love at first sight? 🤡 Well, enter Frogmire—a fever-dream of a novella that gives you BTs about things you didn’t even know your brain could break over. Why settle for th
See MoreHey I am on Medial • 12m
You fall for this marketing trick every day... 😉 Imagine a Coca-Cola vending machine at an airport that sells 100 cans per day. Now, let's put a Pepsi vending machine right next to it. How many cans do you think each of them will sell? You might a
See MoreDownload the medial app to read full posts, comements and news.