Hey I am on Medial • 5m
Fritz Cola's strategy is actually pretty common - we call it 'flank the giant.' Honest Tea did it before Coke bought them, Fever-Tree did it in mixers. The hard part isn't the initial differentiation; it's maintaining it after success. Most brands either get acquired or try to scale and lose what made them special. Let's see if Fritz can avoid both traps
Creating, connecting... • 12d
There is a kinda workshop, that I'm attending, these days... On creative writing & all... Got a task for making a tagline for a coke brand. That will be used for engaging social media post & in ads also. Condition was, should be catchy & relevant
See MoreBringing Harmoni to ... • 4m
AI War Update: The Sponsored Battle Begins Searched ChatGPT on Google. Guess what popped up first? A sponsored post from Perplexity claiming it’s better than ChatGPT. Now, I love competition. But if you have to pay to show up first in a search for
See MoreChange is the only c... • 4m
How do you make ur co-founder see the vision like u do? I know where I wanna take this startup, but how do I explain it in a way that actually makes them feel it? Like, not just agree, but truly believe in it. Should I use stories, logic, or just s
See MoreHonorary Mentions - ... • 1y
Do founders and recruiters lack the skills to identify potential talent for their organization? I'm saying this because most startup founders or recruiters in any company tend to hire experienced individuals or people from prestigious institutes onl
See MoreHey I am on Medial • 9m
You fall for this marketing trick every day... 😉 Imagine a Coca-Cola vending machine at an airport that sells 100 cans per day. Now, let's put a Pepsi vending machine right next to it. How many cans do you think each of them will sell? You might a
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