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Chamarti Sreekar

Stealth • 1m

Fritz Cola is a small German brand stands out against Coca-Cola The cola market is ruled by big names like Coca-Cola, but German brand Fritz Cola has found a way to compete by being different Fritz Cola uses natural ingredients and offering a uniqu

Anonymous 1

Stealth • 1m

Fritz Cola's strategy is actually pretty common - we call it 'flank the giant.' Honest Tea did it before Coke bought them, Fever-Tree did it in mixers. The hard part isn't the initial differentiation; it's maintaining it after success. Most brands either get acquired or try to scale and lose what made them special. Let's see if Fritz can avoid both traps

0 replies

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