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Medial • 2m
B2B Business Model Explained with a Funny Situation Imagine you open a tea stall outside the Infosys office (where workers work 70 hours a week). You make the best Tea, and employees love it since it's the only break they get at Infosys. Now, this is a B2C (Business-to-Consumer) model: you sell directly to tea-loving techies. But one day, the office HR comes to you and says, "Brother, 200 people drink tea here daily. Let's do one thing—take a contract with us. Every month, we'll pay you ₹50,000 in bulk, and you just have to supply tea regularly, so that we all can drink tea and continue working 70 hours a week." Now, instead of selling one cup at a time, you're supplying in bulk to the entire office. Congratulations! You've just entered B2B (Business-to-Business).
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