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PRATHAM

ย โ€ขย 

Medialย โ€ขย 5m

B2B Business Model Explained with a Funny Situation Imagine you open a tea stall outside the Infosys office (where workers work 70 hours a week). You make the best Tea, and employees love it since it's the only break they get at Infosys. Now, this is a B2C (Business-to-Consumer) model: you sell directly to tea-loving techies. But one day, the office HR comes to you and says, "Brother, 200 people drink tea here daily. Let's do one thingโ€”take a contract with us. Every month, we'll pay you โ‚น50,000 in bulk, and you just have to supply tea regularly, so that we all can drink tea and continue working 70 hours a week." Now, instead of selling one cup at a time, you're supplying in bulk to the entire office. Congratulations! You've just entered B2B (Business-to-Business).

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