Struggling celebrity brands:
Virat Kohli's WROGN: Revenue dropped from 344.3 crore to โน243.75 crore in FY24.
Deepika Padukone's 82ยฐE: Reported a loss of โน25.1 crore with Revenue of โน22.82 crore in first nine months of FY24.
Salman Khan: Being Huma
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Shiv Bharankar
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In 2013, Being Human sales clocked 179cr in its first year.
By 2023, their reported revenue dropped to 1.51cr.
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Shiv Bharankar
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Struggling celebrity brands:
Virat Kohli's WROGN: Revenue dropped from 344.3 crore to โน243.75 crore in FY24.
Deepika Padukone's 82ยฐE: Reported a loss of โน25.1 crore with Revenue of โน22.82 crore in first nine months of FY24.
Salman Khan: Being Huma
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In shorts news app was founded by Azhar iqubal, Anunay Arunav, and deepit Purkayastha in 2013.
In shorts was started in 2013 with a Facebook page News in Shorts. That year they launched Inshorts, an app with a format of news in 60 words.
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