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Struggling celebrity brands: Virat Kohli's WROGN: Revenue dropped from 344.3 crore to ₹243.75 crore in FY24. Deepika Padukone's 82°E: Reported a loss of ₹25.1 crore with Revenue of ₹22.82 crore in first nine months of FY24. Salman Khan: Being Huma

How did Ranveer Singh's SuperU become a 500 crore brand while others failed? Anushka had Nush. Virat had Wrong. Shahid had Skult. Deepika had 82° East. All had reach. All had money. All had fans. Yet all failed. But Ranveer Singh launched a pr

Contrarian take: Tata’s Bigbasket and not Zepto is India’s q-com dark horse 🙌🙌 And I have five reasons why. Let’s dive into some crazy stuff! .. One 👇 The Tata Group company had been reported to have just a 5% market share a few months back.