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vishakha Jangir
ย โขย
Set2Scoreย โขย 11h
๐๐ผ๐ ๐ถ๐ ๐ง๐ฟ๐ฎ๐๐ฎ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ผ๐ฝ ๐ฐ๐ต๐ผ๐ถ๐ฐ๐ฒ ๐ณ๐ผ๐ฟ ๐ต๐ฎ๐ถ๐ฟ ๐๐ผ๐น๐๐๐ถ๐ผ๐ป๐? Traya was co-founded by Saloni Anand, Altaf Lokhandwala, and Ramiya Verma in 2020. The idea for the company emerged when Saloni and Altaf noticed how consistent, expert-backed care could reverse hair loss, inspired by Altaf's personal journey with hair recovery. Traya focuses on treating hair loss by addressing its root causes such as hormonal imbalances, stress, and nutritional deficiencies. Combines Ayurveda, dermatology, and nutrition to offer personalized hair loss solutions. Employs an AI-powered hair test to diagnose specific issues and recommend tailored treatments. Clinical studies showed Traya's regimen is three times more effective than Minoxidil alone in reducing hair fall. Products include serums, supplements, and oils targeting both men and women with diverse concerns like PCOS and menopause-related hair loss. Uses a direct-to-consumer model, engaging users through personalized consultations and a strong social media presence. Builds trust with real-time customer testimonials, podcasts, and educational campaigns. Recorded a turnover of INR 236 crore in FY24 and plans further expansion into smaller cities and international markets. Celebrity endorsements and innovative marketing strategies have driven growth, with a focus on destigmatizing hair loss. Strong emphasis on community building, with over 83,000 active members receiving ongoing support and guidance. let me know if you find something more interesting about "Traya". Follow vishakha Jangir for more such business insights.
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