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vishakha Jangir
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𝗛𝗼𝘄 𝗶𝘀 𝗧𝗿𝗮𝘆𝗮 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗰𝗵𝗼𝗶𝗰𝗲 𝗳𝗼𝗿 𝗵𝗮𝗶𝗿 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀? Traya was co-founded by Saloni Anand, Altaf Lokhandwala, and Ramiya Verma in 2020. The idea for the company emerged when Saloni and Altaf noticed how consistent, expert-backed care could reverse hair loss, inspired by Altaf's personal journey with hair recovery. Traya focuses on treating hair loss by addressing its root causes such as hormonal imbalances, stress, and nutritional deficiencies. Combines Ayurveda, dermatology, and nutrition to offer personalized hair loss solutions. Employs an AI-powered hair test to diagnose specific issues and recommend tailored treatments. Clinical studies showed Traya's regimen is three times more effective than Minoxidil alone in reducing hair fall. Products include serums, supplements, and oils targeting both men and women with diverse concerns like PCOS and menopause-related hair loss. Uses a direct-to-consumer model, engaging users through personalized consultations and a strong social media presence. Builds trust with real-time customer testimonials, podcasts, and educational campaigns. Recorded a turnover of INR 236 crore in FY24 and plans further expansion into smaller cities and international markets. Celebrity endorsements and innovative marketing strategies have driven growth, with a focus on destigmatizing hair loss. Strong emphasis on community building, with over 83,000 active members receiving ongoing support and guidance. let me know if you find something more interesting about "Traya". Follow vishakha Jangir for more such business insights.
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