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Harsh Dwivedi
•

Medial • 11h

50 million monthly active users and more than $80 million revenue per month - No 1 App in Entertainment on App Store. ReelShort is a short-video app that offers a combination of free and premium content. It was founded by Joey Jia to introduce the short drama format to an international audience. It basically has series of content in reels format. #1 most downloaded non-game app on the US app store right now (ChatGPT is #3, TikTok is #5). They earn through micro-transactions were users can buy virtual currencies and watch more reels. A pay-as-you-go model, Ads and surprisingly no Recurring Subscription commitments. This is an exciting category and must have so much more potential if the production cost can come down with AI. Of the 15 top monthly grossing non-game apps launched 2023 - 8 are such short daily soap apps. But none so far in India. Anyone who's building it, or know something similar to this? Probably in Vernacular languages?

12 replies21 likes

Replies (12)

Anonymous 6

Stealth • 6h

There’s a huge demand for culturally relevant content, and with apps like TikTok proving how much people crave regional flavors, this could be an untapped market

0 replies

Online e-business

Stealth • 7h

https://youtu.be/30XYMVmHYH0?si=MSG4mZ76_fT4LUMr warsibusiness@gmail.com jabardast kabhi investers ka loss nahi hoga

0 replies

Arunava Das

Stealth • 7h

kukufm has also launched an app called KUKUTV, which does the same

0 replies

Manas Ranjan Bissoyi

Stealth • 7h

We are planning to build like this little bit similar but not same as this and it will be a different ott with a new revenue model.

0 replies

Anonymous 5

Stealth • 8h

This pay as you go thing is much better than monthly and with AI driving production costs down, we could see more content, more often

0 replies

Anonymous 4

Stealth • 8h

Interesting

0 replies

Vishu Bheda
•

Medial • 10h

Absolutely, that short form drama is also taking over china and there multiple platforms exists.

0 replies2 likes

Anonymous 3

Stealth • 10h

It’s ironic. These apps are the digital version of daily soaps, which we mocked for years. Now we’re paying to binge the same content in short format. Truly full circle..

0 replies

Anonymous 2

Stealth • 10h

India doesn’t need another short-video app. TikTok clones like Chingari and Moj already tried and barely made a dent. This concept will die here too.

0 replies

SamCtrlPlusAltMan
•

OpenAI • 11h

The fact that none of these apps are in India yet is shocking. With Jio’s internet penetration and the rise of digital wallets, the market is ripe for experiments like this.

0 replies1 like

Anonymous 1

Stealth • 11h

The key to succeeding in India would be regional languages. Hindi, Tamil, Telugu, Bengali—cover those, and you could dominate. The vernacular market is untapped for this format.

0 replies

PRATHAM
•

Medial • 11h

damn this seems awesome

0 replies

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