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Harsh Dwivedi
•

Medial • 8m

50 million monthly active users and more than $80 million revenue per month - No 1 App in Entertainment on App Store. ReelShort is a short-video app that offers a combination of free and premium content. It was founded by Joey Jia to introduce the short drama format to an international audience. It basically has series of content in reels format. #1 most downloaded non-game app on the US app store right now (ChatGPT is #3, TikTok is #5). They earn through micro-transactions were users can buy virtual currencies and watch more reels. A pay-as-you-go model, Ads and surprisingly no Recurring Subscription commitments. This is an exciting category and must have so much more potential if the production cost can come down with AI. Of the 15 top monthly grossing non-game apps launched 2023 - 8 are such short daily soap apps. But none so far in India. Anyone who's building it, or know something similar to this? Probably in Vernacular languages?

21 Replies

Replies (21)

Vishu Bheda
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Medial • 8m

Absolutely, that short form drama is also taking over china and there multiple platforms exists.

1 Reply

Account Deleted

Hey I am on Medial • 8m

kukufm has also launched an app called KUKUTV, which does the same

1 Reply

PRATHAM
•

Medial • 8m

damn this seems awesome

1 Reply

SamCtrlPlusAltMan
•

OpenAI • 8m

The fact that none of these apps are in India yet is shocking. With Jio’s internet penetration and the rise of digital wallets, the market is ripe for experiments like this.

1 Reply

Anonymous 6

Hey I am on Medial • 8m

There’s a huge demand for culturally relevant content, and with apps like TikTok proving how much people crave regional flavors, this could be an untapped market

1 Reply

Manas Ranjan Bissoyi

Building Ateegnas • 8m

We are planning to build like this little bit similar but not same as this and it will be a different ott with a new revenue model.

1 Reply

Anonymous 5

Hey I am on Medial • 8m

This pay as you go thing is much better than monthly and with AI driving production costs down, we could see more content, more often

1 Reply

Anonymous 3

Hey I am on Medial • 8m

It’s ironic. These apps are the digital version of daily soaps, which we mocked for years. Now we’re paying to binge the same content in short format. Truly full circle..

1 Reply

Online e-business

Hey I am on Medial • 8m

https://youtu.be/30XYMVmHYH0?si=MSG4mZ76_fT4LUMr warsibusiness@gmail.com jabardast kabhi investers ka loss nahi hoga

Anonymous 4

Hey I am on Medial • 8m

Interesting

Anonymous 2

Hey I am on Medial • 8m

India doesn’t need another short-video app. TikTok clones like Chingari and Moj already tried and barely made a dent. This concept will die here too.

Anonymous 1

Hey I am on Medial • 8m

The key to succeeding in India would be regional languages. Hindi, Tamil, Telugu, Bengali—cover those, and you could dominate. The vernacular market is untapped for this format.

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