Bumble Rebrand: Key Takeaways for Marketers
Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess
Jaguar's rebrand was a great case study of Innovation vs Legacy.
And the innovation backfired, their Legacy WON.
What is the right approach to innovate? Does legacy play a far bigger role than innovation?