In 2001, Netflix begged Blockbuster to buy them for $50 million.
But Blockbuster laughed at them.
Today, Netflix is worth over $350 billion—and no one remembers Blockbuster.
Here’s how that rejection ignited one of the greatest business comebacks
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Anonymous 6
Stealth • 18h
That $50 million Netflix offer now looks like a joke now
How Blockbuster's One Offer Almost Killed Netflix!
So Blockbuster was founded in 1985 as a movie DVD rental company. They had huge stores, stocks of all movies, and movie reviews from their employees.
It was good place to shop at but the pain point
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4 replies6 likes
Inactive
Stealth • 5m
How Netflix started ?
The $2 Billion Mistake: Blockbuster's Netflix Blunder
How does a single decision reshape an entire industry?
In 2000, Netflix offered to sell to Blockbuster for $50 million.
Blockbuster laughed it off.
Fast forward:
2002:
Netflix📰
lt’s 2000, and Netflix co-founders Reed
Hastings and Marc Randolph offer to sell their fledgling DVD rental business to Blockbuster for $50 million. Blockbuster laughs them out of the room. Fast forward to 2025, Netflix boasts over 238 mil
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5 replies7 likes
Jaswanth Jegan
Stealth • 7m
“Netflix is a Joke”
WEIRD Marketing Strategy #15
Out of nowhere mysterious “Netflix is a joke” billboards popped up in busy neighborhoods in Los Angeles and New York.
People started talking about these mysterious black and white billboards.
Some as
A baker in Thailand makes bread that looks like realistic bodyparts
10 replies5 likes
Vishu Bheda
•
Medial • 22h
In 2001, Netflix begged Blockbuster to buy them for $50 million.
But Blockbuster laughed at them.
Today, Netflix is worth over $350 billion—and no one remembers Blockbuster.
Here’s how that rejection ignited one of the greatest business comebacks