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Vishu Bheda

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Medial • 2d

It is easier to start a hard company than an easy one. Sam Altman, CEO of OpenAI, once said, “It’s easier to start a hard company than an easy one.” This might sound strange, but let me explain why it makes sense. When you solve a hard problem, fewer people try to compete. For example, Tesla didn’t just make another car—they created electric vehicles that changed the auto industry. It was difficult, but it helped them stand out and attract customers and investors. On the other hand, easy businesses, like basic apps or services, face a lot of competition. When everyone is doing the same thing, it’s harder to succeed or be different. As Peter Thiel says, “Competition is for losers.” The best businesses solve big problems and create something unique that others can’t easily copy. So, don’t be afraid to take on tough challenges. Solving big problems helps you avoid crowded markets, stand out, and build something valuable. Remember: The harder the problem, the bigger the reward! If you found this valuable then Follow me for more such amazing content!

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