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With 60% of Indians affected by lactose intolerance, health-conscious Millennials and Gen Z are driving a major shift towards dairy-free alternatives. 📈 In 2023, the market hit ₹2.97 billion and is set to soar to ₹11.83 billion by 2032, growing at

Market Growth and Projections: - India’s EV market is projected to reach USD 54.41 billion in 2025, growing at a CAGR of 19.44% to USD 110.74 billion by 2029. The market revenue is expected to hit USD 69.22 billion by 2033, with a CAGR of 21.40%

start-up idea api manufacturing unit The Active Pharmaceutical Ingredient (API) manufacturing market in India is experiencing significant growth, driven by factors such as increasing healthcare expenditure, a rising prevalence of chronic diseases, a

According to KPMG, the Indian D2C market was worth roughly $12 billion in 2022 and is projected to exceed $60 billion by 2027 (a ~40% CAGR). Some industry projections are even more bullish – for instance, one analysis valued India’s D2C sector at $

“Same Facts, New Feeling: How the Framing Effect Shapes Customer and Audience Behavior” The Framing Effect is the idea that the way information is presented—rather than the facts themselves—can dramatically influence decisions. In business and media

🚀 I’m working on a high-potential business idea in a growing industry. 📈 The current market size is over $36 billion in India alone, with projections crossing $44 billion by 2030 (CAGR ~4.9%). 🌍 On a global scale, this industry is expected to reac

Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated

It’s All in the Wording: How the Framing Effect Shapes What We Buy” The Framing Effect is a cognitive bias where people make decisions based on how information is presented rather than the facts themselves. In business, marketers use this to shape p

“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u

Have you ever use or noticed the CONTRAST EFFECT in the market. It's a psychological phenomenon used in marketing and sales strategies to influence consumer behavior, occurs when the perception of product is influenced by the comparison to something