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With 60% of Indians affected by lactose intolerance, health-conscious Millennials and Gen Z are driving a major shift towards dairy-free alternatives. 📈 In 2023, the market hit ₹2.97 billion and is set to soar to ₹11.83 billion by 2032, growing at

start-up idea api manufacturing unit The Active Pharmaceutical Ingredient (API) manufacturing market in India is experiencing significant growth, driven by factors such as increasing healthcare expenditure, a rising prevalence of chronic diseases, a

Have you ever use or noticed the CONTRAST EFFECT in the market. It's a psychological phenomenon used in marketing and sales strategies to influence consumer behavior, occurs when the perception of product is influenced by the comparison to something

day 1 - THE HALO EFFECT The Halo Effect is a type of cognitive bias where our overall impression of a person influences how we feel and think about their character or abilities. Here's a simple way to understand it: Imagine you meet someone who lo

PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

The Indian pathology market was valued at approximately $7.5 billion in FY23, with projections indicating growth to $14.4 billion by FY28 at a CAGR of around 14%. This robust growth is fueled by several factors, including: * Rise in chronic di

Why Business Consultants are Game Changers Running a business is exhilarating, but even the most driven leaders hit roadblocks. Whether you ve just an idea, scaling, streamlining operations, or navigating market shifts, a business consultant can be

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/18xOMsRbe8b4vP3zYKobcbsDj4FWlRcMi/view?usp=drivesdk 🔥 Thinking, Fast and Slow 🔥 🚀 20 Lessons By 👉 ✨ Daniel Kahneman ✨ 1. Two System

You Might Not know this China is Exposing US Luxury Brands Using TikTok 1. Why China is Doing This China is leveraging TikTok to challenge US luxury brands for several reasons: Geopolitical Move: Part of the ongoing US-China trade and tech tension

Is Market Research Real ? Why Your Pre-Launch Research Might Be Misleading Aspiring medial-ers, That meticulous pre-startup research? I t might not be as reliable as you think. Here's why (past experiences) 1. The Research Trap • Surveys don'