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Product market fit happens when you have considerable paying customers willing to he acquired without you having to spend much on acquiring them. Customers with similar problem profile which is now being solved by your product. Dont assume, chase sc

A Taxi Driver’s Brilliant Marketing Hack – A Lesson for Every Business Marketing isn’t just about promotions; it’s about smart positioning. In Goa, we took a taxi once. The driver, instead of moving on, often parked right in front of our villa. Ev

"Karodo ki bikes" is now real thing > Rapido, an Indian ride-hailing startup, has officially become a unicorn after raising $120 million in a Series E funding round led by WestBridge Capital, achieving a valuation of over $1 billion > Rapido has a

Working on a bike taxi auto cabs app starting from Kolkata. Want to add ambulances and electric totos in it. Going to hospital is tough by the cabs. Cabs don’t want to go to hospitals here because anything happens on road they will be in trouble and

Its 1888, a woman steals her husband's invention in the middle of the night. What happens next changes transportation forever. Meet Bertha Benz, not just the wife of Carls Benz, but the real hero behind Mercedes Benz. While her husband created the

Why so much emphasis on TAM? This is why.. TAM's Importance for Founders: 1. Market assessment baseline 2. Investor communication tool 3. Business planning guide 4. Strategic thinking catalyst 5. Growth opportunity identifier 6. Adaptability promo

Founded in 2016 by three friends, Rapido wasn’t even supposed to be a bike taxi service. It started as a logistics company called “The karrier,” but they soon had the realisation: India has 75% of its vehicles as two-wheelers, and no one’s using them

The Cricket Match of Entrepreneurship I watched two founders pitch yesterday. The first spoke rapidly, showcasing flashy metrics and bold promises. "We'll be profitable in three months!" The audience was captivated—a perfect T20 performance. The se

✨Decoding Philips’ Winning Marketing Strategy Philips has mastered the art of staying ahead in a competitive market by focusing on three key pillars: 1️⃣ Customer-Centric Approach: Philips consistently tailors its messaging to meet the needs of di

How Volkswagen Made 50,000 Competitor Mechanics Apply for Their Jobs So The story dates back to 2011 when Volkswagen was looking to hire 1,000 mechanics in France. The problem? The top talent was already working for competitor companies, and there