Startup Survival Story -3 Zomato: Persistence Amid Recession Zomato, now a leading food delivery service, started as a restaurant directory called Foodiebay in 2008. Deepinder Goyal and Pankaj Chaddah faced a funding crunch during the global financial crisis. They focused on bootstrapping and improving their service rather than seeking external funding. Their perseverance paid off when Info Edge invested in 2010, propelling their growth. Key Lesson: Focus on building a robust product even when funding is scarce.
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