Back

Here are some characteristics and skills that define a marketing genius: 1. Deep Understanding of Consumer Behavior They have an innate ability to understand what motivates people to buy and how to connect emotionally with different target audience

🚀 India’s startup ecosystem is evolving—but are we balancing short-term wins with long-term innovation? After hearing Union Minister Piyush Goyal’s remarks at Startup Mahakumbh, I shared my thoughts on the debate between consumer internet vs deep t

Question for Medial Community— "Who are Your Customers and Consumers?" What's the Difference? While the terms "consumer" and "customer" are often used interchangeably, they have distinct meanings in the business world. - Customer: A customer is an

Why Banning F&O Misses the Mark potential restriction on futures and options trading could reshape the discount brokers My latest analysis dives deep into why a complete ban might not be the best solution and suggests alternatives. Read the full r

Here are the key terms from the S4 Medial Episode 🚀 1. Traction: In business or product development, traction refers to the growth or momentum a company or product gains over time. It is measured by metrics like user growth, revenue, or engagement

Let's decode one pattern : • Companies were backed by Softbank such as OYO, OLA Electric and FirstCry are continuously filing for IPO but some IPO's approved or some failed for IPO. • Startups backed by Softbank such as OLA Electric and OYO are ra

Navigating Product Development: PoC vs. Prototype vs. MVP We understand the challenges that startups face because we’ve been working alongside entrepreneurs for over 12 years, helping them bring their business ideas to life. One key factor in ensuri

🛒 Understanding Customer Needs: Gains, Pains & Risks A customer profile includes three key elements: ✅ Gains – The benefits customers seek from a product. ⚠️ Pains – The discomforts they want to eliminate. 🔍 Risks – The uncertainties they try to

I recently listened to a fantastic podcast featuring Mr. Sanjeev Bikhchandani with Akash Gupta a true inspiration to me. In the podcast, Mr. Bikchandani identified three key qualities for successful founders: * Understanding Customer Needs: Founder

Important traits among Gen Z that are going to bring the next wave of consumer economy in India: 1) No bargaining, For them, bargaining means they are going to be looted. 2) They are likely to spend extra for better things, unlike their parents. 3)