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Shiv Bharankar

Seize the day" • 6m

Bajaj & TVS Overtake Ola Electric: A Wake-Up Call for Startups In December 2024, Bajaj & TVS sold over 25,000 EVs, surpassing Ola Electric’s 18,000. Ola, once seen as India’s EV poster child, stumbled with battery issues, weak after-sales support, and limited product variety. Meanwhile, Bajaj & TVS capitalized on their trust, practical offerings, and strong dealership networks. Ola’s market share slipped from 30% to 24%, but it can bounce back by improving service, diversifying products, and rebuilding trust. What do you think Ola can learn from this? Are legacy players setting a new bar for EV startups? Let us know!

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