A $180B empire was built on Mickey Mouse.
For 95 years, Disney fought to keep him locked up:
Rewrote US law twice
Spent billions on lawyers
Pushed the "Mickey Mouse Protection Act"
But on Jan 1, 2024, they lost. Here's how it happened:
In 2024,
True, trademarks still give Disney control over merch.
0 replies
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A $180B empire was built on Mickey Mouse.
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In 2024,
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