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Vishu Bheda

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Medial • 6m

A $180B empire was built on Mickey Mouse. For 95 years, Disney fought to keep him locked up: Rewrote US law twice Spent billions on lawyers Pushed the "Mickey Mouse Protection Act" But on Jan 1, 2024, they lost. Here's how it happened: In 2024, the original Mickey Mouse from Disney’s 1928 Steamboat Willie entered the public domain. It means anyone can now use that version freely. Originally, copyright lasted 56 years, so Mickey would’ve been public in 1984. However, Disney lobbied to extend copyright twice, pushing the deadline to 2024. While the 1928 Mickey is no longer protected, newer versions and the Mickey Mouse brand remain safeguarded through copyright and trademarks. Mickey Mouse is worth billions to Disney, making his protection a top priority. This case highlights how businesses use tools like copyright and trademarks to protect key assets. It also raises important questions about balancing corporate interests with public access to creative works.

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