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Grab's Journey, From Ride-Hailing to Super App! So In 2012, two Harvard students, Anthony Tan and Tan Hooi Ling, founded an online ride-booking platform called MyTeksi in Malaysia. They received a grant of US$25,000 from Harvard Business School to h

"MISTAKE THAT MADE STARBUCKS MILLIONS" How ? Read this out Welcome to OUT OF THE BOX MARKETING! EP-10 (Starbucks) In Starbucks, it is a standard practice to write the customer's name on the cup of coffee. In 2014,A guy ordered a coffee and t

The demand for badminton is rising in India. Pvma ohh! sorry Puma collaborated with PV sindhu and changed their branding on billboard and a few stores, in order to grab a huge market share in badminton space.

Some people want to be misunderstood. Not by accident but by design. They twist the narrative, whisper half-truths, play victim in rooms you’re not in. All while planting seeds to build their own little empire on the ashes of the one you helped buil

Rapido positioning itself against Zomato and Swiggy with lower restaurant commission fees (a strong move if they can pull it off) Their gross order value is now $1.25B and they’re showing revenue growth while cutting losses. Could be a compelling st

Ever ordered something at Starbucks? Then you’ve probably noticed — before handing over your drink, they ask for your name & scribble it on the cup. Seems simple, right? But here’s the twist: Starbucks is notoriously known for getting names hilarious

Many startups are going on in the market. I just wanted to put out my way of seeing startups. so there are many startups but only some have the greatest impact on human life, markets, countries and the whole economy. 1. The startups which have a le

I hate going to these kinda events but I had to today as it’s my sisters event or some bs Every single person I can tell by how they react to the songs and singers and all the drama and shouting, they’ve never made their parents happy or actually pr