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Yuvaan Vithlani

Potential youth of I... • 9m

That’s an interesting perspective, but innovation isn’t always about fixing something broken—it’s often about making things better or more convenient, even if people didn’t realize they needed it. Think about Zepto or Blinkit: 10-minute delivery wasn’t solving a ‘broken’ system. It created a new level of convenience that people didn’t know they wanted until it existed. In the same way, he’s not saying online shopping is completely broken. But it is overwhelming and makes it hard for smaller, high-quality brands to get noticed. I believe there’s room to create a platform that curates these brands and makes discovering them effortless—just like Zepto made convenience a priority in delivery.

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