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Havish Gupta

Figuring Out • 6m

How do Zomato and Zepto memberships work? They offer them at dirt-cheap prices, yet the discounts and free delivery benefits costs much more than the membership price. So, how does that financially work?

Vishu Bheda
•

Medial • 6m

Zomato and Zepto use memberships to boost loyalty and order frequency. Losses on discounts are offset by higher volumes, commissions, and ads, making it profitable long-term.

Havish Gupta

Figuring Out • 6m

Hmm, makes sense

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