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People don’t just spend money they trade freedom. Every dollar is optionality. A decision. A path not taken. That’s why buyers hesitate. You're not fighting objections you're fighting their fear of regret. Reduce that, and you win.

Selling isn’t about being clever. It’s not about throwing mud at the wall and hoping it sticks. It’s about asking the right questions, planting the right seed, and letting it grow. The best salespeople don’t pitch. They help people realize what the

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Most people assume great salespeople are masters of persuasion. But what if the secret is... not knowing too much? When you deeply understand your product, you see the flaws, the exceptions, the philosophical tradeoffs. You hesitate. You hedge. Mean

Attention Founders: Avoid Register Karo for Your Company Registration Needs I strongly advise against using Register Karo for company registration due to their unprofessional and unethical practices. Here’s my experience: 1. Misleading Sales Ta

Why Jewelry Shops Make Money Even Without Selling Unlike clothing or gadget stores, jewelry shops win even if they don’t sell. Their secret? Gold itself. While gold prices rise over time, their unsold jewelry quietly gains value. A ₹7 crore stock ca

As a Micro-VC, or a Family Office you need quality deal flow without the noise. While large funds deploy armies of analysts to conduct robust deal scouting, you need a smarter solution. GoRunGo delivers 30-40 thoroughly vetted early-stage investment

A platform where people can find a product at a local shop near them and then they can visit the shop and buy or get it same day delivered. Can be helpful, mainly for apparel shops Revenue model - 1. Shopkeepers can advertise themselves o

What happens if ONDC (Open Network for Digital Commerce) actually works? Here’s who wins, who loses—and how the whole game shifts 👇 • Small businesses finally get online reach—without being locked into Amazon or Flipkart • A kirana store in Indore

Running a bike tyre shop is easy if you sell MRF and CEAT. People trust these brands so much that they don’t even ask questions. The most they’ll say is, “Yeah, change it.” But when it comes to Apollo, TVS, and JK Tyre, it’s a different story. Custo