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Traditional retailers take months to bring new styles to market. But Zara does it in just 2 weeks. Here's how their lightning-fast supply chain transformed fashion retail: Traditional fashion stores made clothes months in advance, guessed what peo

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Havish Gupta

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Another thing is that most of Zara's cloths are limited editions. Thus people buy them even if they don't beed thinking it one will never find them again.

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