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Sairaj Kadam

Entrepreneur • 5m

The biggest challenge for startups is undoubtedly building a customer base. Here’s why: funding only makes sense if you have customers and a proven business model. Hiring talent? Well, without customers, who are you going to pay? Scaling operations becomes irrelevant if the business itself isn’t working. Everything revolves around customers—no customers, no revenue, no growth. That’s why focusing on building and retaining your customer base is the foundation of any successful startup.

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