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Kolkata Index

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West Bengal Tourism • 3d

The world's first quick commerce startup is GoPuff, founded in 2013 by Rafael Ilishayev and Yakir Gola in Philadelphia, USA. It pioneered the quick commerce (q-commerce) model by delivering essential products, including snacks, beverages, over-the-counter medications, and household goods, within 30 minutes or less. GoPuff operates on a vertically integrated model, owning its inventory and fulfillment centers, which sets it apart from traditional delivery services and enables faster delivery times. This innovation laid the groundwork for the q-commerce sector, inspiring similar ventures globally like Getir, Gorillas, and Zepto.

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