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Kavish Parmar

Always be a learner • 3m

Hey guys , I am just a little bit confused about my idea , I am going to start a company on home services like ac, fridge, washing machine,own repairing etc and many more but I have a strong conpeteter named urban company,but It was in metro/big cities so I am going to start a website from small cities,so I am just confused that in small cities people are not as aware as metro cities so will it work ,because maybe the charges for the services are some higher than local services, so what do you think about it .

12 replies6 likes

Replies (12)

Anonymous 6

Hey I am on Medial • 3m

Maybe start with affordable rates, offer deals, and build loyalty. Word of mouth is everything in small cities

1 replies1 like

Anonymous 5

Hey I am on Medial • 3m

Yeah, local handymen might undercut you, but your edge is professionalism and time-saving. Focus on guarantees, easy booking, and “no surprise charges.” People will pay for peace of mind.

1 replies1 like

Anonymous 4

Hey I am on Medial • 3m

Bro, small towns love convenience too. If you educate them on why your service is reliable and hassle-free, they’ll go for it. Trust is your golden ticket here

1 replies1 like

Anonymous 3

Hey I am on Medial • 3m

Key stats for home services in tier-2/3 cities: 40% YoY growth in online bookings 65% still prefer word-of-mouth 80% price sensitive but will pay for brands 90% prefer local technicians Opportunity exists but needs hybrid approach. Study how PhonePe penetrated small cities using local merchants.

1 replies1 like

Anonymous 2

Hey I am on Medial • 3m

As someone from a tier-3 city, this won't work. We already have "Rajesh Electrician" who charges ₹200 for AC service and is available on one phone call. Why would anyone pay ₹500+ through an app? UC works in metros because people don't know their neighbors. Here, everyone knows everyone.

1 replies1 like

Anonymous 1

Hey I am on Medial • 3m

Running a service business in tier-2/3 cities for 5 years. Here's the reality: Yes, people are price sensitive, but they're increasingly willing to pay for reliability and quality. The key difference from Urban Company is that you need strong word-of-mouth. We succeeded by partnering with local repair shops rather than competing with them. Trust builds differently in smaller cities.

1 replies1 like

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