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Havish Gupta
Figuring Out • 9m
How This Social Media Platform is Killing Snapchat BeReal is the new social media app everyone’s talking about and it’s giving platform like Snapchat a serious trouble! Launched in 2020 by Alexis and Kévin, the app ditches the filters, likes, and endless stories. It's all about being real (literally). The app sends you a random notification once a day, and you’ve got just two minutes to snap and post whatever you're doing. No time to fake it—just the real you, in the moment. Gen Z is loving it as Unlike Snapchat or Instagram, where everything’s fake and flashy, BeReal feels raw and authentic. College students were the first to catch on, and from there it’s exploded—50 million downloads and counting. No wonder why it's worth $600 Million This will surely be the next big platform! Do you agree?
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