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Havish Gupta

Figuring Out • 8m

How Reddit used Fake Users to Popularise their Site! So Reddit was launched in 2005 and initially struggled to gain popularity. To address this, Reddit's founder namely Steve Huffman and Alexis Ohanian created multiple fake accounts to stimulate activity on the platform. This tactic not only populated the site but also helped set the tone for discussions, making it appear more appealing to potential users. This strategic move successfully attracted real users, leading to Reddit's growth into a major online community with over 430 million users today.

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