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Vishu Bheda
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Medialย โขย 8m
In 2015, everyone thought Reddit would die. Their CEO quit, millions of users protested & it was the most toxic place on the internet. 9 years later, it's Gen-Z's favorite hangout site worth $12.5 Billion. The impossible turnaround Silicon Valley can't stop talking about: Reddit was a mess. โข Toxic communities rampant โข Hate speech was common โข Advertisers cautious CEO Steve Huffman had a monumental task ahead: How do you clean up a platform known for its anything-goes attitude? The answer: One controversial decision at a time... Decision 1: Quarantine communities Instead of banning, Reddit "quarantined" problematic subreddits. 2- Rewrite the content policy. In 2020, Reddit overhauled its rules: โข Explicitly banned hate speech โข Prohibited bullying and harassment 3: Empower moderators Reddit gave unpaid moderators more tools: This led to faster response to rule-breaking content. Community-led moderation became Reddit's secret weapon. Step 4: Introduce new ad formats.
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