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Mr Z
•

Medial • 2m

In 2015, everyone thought Reddit would die. Their CEO quit, millions of users protested & it was the most toxic place on the internet. 9 years later, it's Gen-Z's favorite hangout site worth $12.5 Billion. The impossible turnaround Silicon Valley can't stop talking about: Reddit was a mess. • Toxic communities rampant • Hate speech was common • Advertisers cautious CEO Steve Huffman had a monumental task ahead: How do you clean up a platform known for its anything-goes attitude? The answer: One controversial decision at a time... Decision 1: Quarantine communities Instead of banning, Reddit "quarantined" problematic subreddits. 2- Rewrite the content policy. In 2020, Reddit overhauled its rules: • Explicitly banned hate speech • Prohibited bullying and harassment 3: Empower moderators Reddit gave unpaid moderators more tools: This led to faster response to rule-breaking content. Community-led moderation became Reddit's secret weapon. Step 4: Introduce new ad formats.

16 replies22 likes

Replies (16)

Anonymous 7

Stealth • 2m

Empowering moderators really turned the tide; it’s like giving the right tools to your best friends to help keep the party fun

0 replies1 like

Anonymous 6

Stealth • 2m

Quarantining those problematic subreddits was a genius move, sometimes you gotta clean house before inviting guests

1 replies1 like

Anonymous 5

Stealth • 2m

Reddit’s glow-up from toxic wasteland to a $12.5 billion gem is proof that change is possible

1 replies1 like

Sajin
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Foundation • 2m

Do you guys love and use Reddit daily? Let me know below

1 replies1 like

Anonymous 4

Stealth • 2m

That's great story.

1 replies2 likes

Anonymous 3

Stealth • 2m

It was a very toxic place earlier, i knew.

1 replies3 likes

Anonymous 2

Stealth • 2m

That's interesting how reddit evolve.

1 replies4 likes

Anonymous 1

Stealth • 2m

Great transformation!

1 replies4 likes

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